It is too early to say whether this operation is successful or not, oil still spews out from Macondo well. As BP is desperate for delivering good news about the spill (none since this tragedy on April 20), the company is more than eager to offer hope. The company starts doing salvage operations of itself in the long term. By paying billions of dollars of dividends demonstrates its fiscal integrity . By putting up advertisement and setting up an individual branch to handle the spill headed by an American, its aim is to defuse the anti-British feeling especially towards its chief executive Tony Hayward. Anyway, we will know whether the containment cap is working or not in 48 hours.